Honda Insight "Beach" Commercial

Has anyone seen the new Honda Insight "beach" commercial? The reason im asking is because it did air yesterday about 15 times during the Steeler game. What struck me as odd the first time I saw it was that I even noticed it. I mean during a Steeler game, as all Steeler fans know, we get a little too into it! At first I thought that maybe I just saw the Honda logo and since I do work with them it just caught my eye. Then....It hit me. After about the 3rd or 4th time it aired. I didnt like it. Not at all actually.

First off the commercial starts out with a couple of Insights driving down the road then simultaneously parking next to each other. The theme here is that it looks like one, but is actually two. This goes on throughout the video. People look like they are standing there doing something, then move to a different pose or stance and another person pops out. I just dont get it. It was definitely creative and neat to watch, but what did it have to do with the insight? At the end of the commercial the tag line "the hybrid for the rest of us" came on. I just didnt get it. I was totally lost and by the fifth time id seen it the Steelers had already missed their first of two field goals that would ultimately cost them the game. Im sure if I watched it again in another context Id be more objective, but who knows. Let me know what you thought about it if you saw it. It was certainly not as bad as those ridiculous Prius commercials ;)